How to Buy Makeup and Cosmetics for The First Time Online from UK?

Naturally, all human beings are very conscious of their beauty, that's why multi-billion dollar industries have grown based on this beauty. Many countries are famous for producing world-class cosmetics, makeup and beauty-related products. The United Kingdom(UK) is one of them.

If you want to buy makeup and cosmetics items for the first time online from the UK, then chances are you might be a little overwhelmed by all the choices in the market because plenty of stores in the country offer high-quality products for makeup lovers. There’s practically nothing you can’t buy. You should follow some processes or consult with professional shoppers to overcome this situation & know how to buy the best makeup and cosmetics products.  

Are you ready to shop for top-of-the-line beauty products? Here are some makeup-savvy tips to make sure that you’re buying the best cosmetics you deserve.

Tips from Expert Shoppers on How to Shop Makeup and Cosmetics Products Online in the UK

Today, you can peacefully shop from your home minus the long lines and intimidating counters. The only problem: there are too many choices! How can you find beauty products that suit your skin type and preference? Here are pro tips to make shopping easier.

1. Create a Master List

A smart shopper makes a master list of the makeup and cosmetic products that they use and want to buy. To do this, you can classify the products you have and prefer by type, category, and brand.  You must consider your skin type and the makeup looks you want to achieve on the list, too.

This master list allows you to get an overview of the cosmetic products that suit you. You know exactly the products you should and shouldn’t buy.

2. Do the Vein Test

One of the first moves when buying makeup online is to determine your undertone. This element provides an idea of what shades will look gorgeous on you. You can perform a simple vein test to know your undertone. Firstly, expose the veins on your wrist in natural or bright light. You then determine whether they are closer to a green or blue hue.

If your veins are a bluish-purple, you likely have a cool undertone. It means your skin has hints of blue and pink. If they are green, your undertone is considered warm. Skin with warm undertones has a shade of gold or yellow.

3. Find On-Skin Swatches

Let’s face it—you cannot test the product before you purchase it when you shop online. What can you do instead? Before clicking that checkout button, try to look for samples of that specific product on the Internet. You can do a simple search on social media platforms and find models that have a similar skin tone as yours. 

 It’s a challenge to decide based on the photos you see. Sometimes, the shade could be a tad brighter or darker than in the picture. So, you should read reviews for the product, too.

4. Know Sale Doesn’t Always Mean Must-buy

How many times have you made an impulse buy just because it was on sale? Here is some advice: if the discounted product is your favorite or something you have wanted to try for a long time, then it’s worth it. However, if it’s a newly released makeup, maybe you should give it some thought.

In terms of budget, you will thank yourself later for setting a shopping limit. It’s easy to get carried away with the ease of online shopping. Before you know it, you could be adding makeup and cosmetics products to your cart that you don’t need. 

When you shop for cosmetics and makeup in the UK, set your monthly budget and stick to it. Also, you could save a few dollars if you complete all your purchases before consolidating them into Jetkrate’s single cost-effective package.

5. Identify Your Skin Concerns

Taking care of your skin is as essential as finding the products you want. Not all cosmetics will provide a solution for your skin concern. For example, if you have flaky and chapped lips, you might want to steer clear of liquid lipsticks. If your skin is dry, you want to avoid alcohol-based cleansers and powder makeup.

Knowing every skin concern you have enables you to pick the right makeup products. It helps you avoid items that will aggravate your skin conditions. 


6. Read the Label

Shopping for makeup and cosmetics online gives you ample time to inspect the labels of a product. You can review the ingredients and their possible benefits for your skin. That way, you can see whether any component will cause an allergic reaction to your skin.

Another thing to keep in mind is the expiry date. Before you buy the makeup on sale, check the date since a lot of these discounted items are nearing their expiry. If there’s nothing written on the container, check the manufacturing date. Makeup and cosmetics usually have a shelf life of two to three years.

7. Check the Product Rating

The customer rating is a great measure of how effective the makeup is. This number gives a true insight into how users feel about the beauty product. A higher score may indicate customer satisfaction. Products receiving a better rating are dependable in delivering their purpose or benefit for your skin.

Additionally, you can read customer reviews that typically come with the rating. You can also check out influencer blogs about the makeup or cosmetic product you want to buy. They often provide a detailed review of the item and offer recommendations based on their experience.

8. Consult an Expert

Sometimes, all you need is an expert’s help. You can check out various beauty service websites that offer online beauty consultations. You may also seek assistance from professional makeup artists who know a certain product intimately.

It’s good to consider expert input on makeup and cosmetic products before you buy them. Experts have tons of experience and insight in the matter, ensuring you can make the best purchasing decision.

9. Ensure the Website is Reliable

Being careful with what websites you visit and shop from is as important as the products you choose. If you shop impulsively, you might end up buying counterfeit makeup. You could end up harming or damaging your skin if you do not beware.

To check for a website’s authenticity, you can start by checking if they are authorized by the brands to sell their products. Also, inspect the site’s payment gateway. Your private information such as your identification and card details must always be protected.


Best Websites to Buy Makeup and Cosmetics Online from UK

When you shop for cosmetics and makeup in the UK, you should pick a website that’s easy to use and has a wide selection of beauty products. Alternatively, you can choose sites with niche options like sustainable cosmetics or natural skincare.

Here are some trustworthy beauty websites to start your shopping spree.


One of the biggest brands in the fashion industry, Asos is the go-to for makeup and cosmetics. Aside from its in-house line that includes lipsticks and eyeliners, you can also purchase other leading brands. They offer products from Clinique, Bobbi Brown, Smashbox, and Illamasqua, too.


The hugely popular subscription format of Birchbox plays on the idea of a gift box. You can receive a variety of beauty products in one packaging. All you need to do is answer a questionnaire that helps them personalise the items. You can also shop for full-sized items for brands like Benefit and REN right at their online store.


The pharmacy-led retailer Boots is the country’s leading store for health and beauty products. It has a great range of makeup from several brands like NARS and No7, and electricals from Dyson and Tresemme. It’s also one of only two UK retailers authorized to sell Rihanna’s Fenty. 

?Beauty Bay

At Beauty Bay, you can find not only makeup products but also tutorials, trend reports, and customer reviews. The site has over 10,000 national and international brands. It’s difficult to leave the platform without checking out a product or two! 

Shopping from Outside the UK

If you are itching to shop for cosmetics and makeup in the UK but don’t have shipping options, let Jetkrate figure out how your package will reach you. We offer package consolidationpackage repacking, and other shipping-related services so that you can effortlessly shop in the UK regardless of your location.

How does it work? You simply need to sign up for a UK Jetkrate forwarding address. You can use this shipping address to shop at any store you want without needing to share any of your private information! We have a UK warehouse where we can safely store your items for free for up to 30 days. You can continue shopping, and we will consolidate your package once you’re done!

Whether it’s mascara or a new foundation you are looking for, there is always something that works for you. Are you from another country where there are no UK shipping options? Now, you can order at any store in the UK using an international forwarding address in care of Jetkrate. It’s that easy.

You can save as much as 80% on your shipping costs versus having your purchases directly shipped to you. Our team can provide photo proof of your package before we send it to your address. We make sure that your package is insured for the declared value during the customs clearing process.

You will stay in control of your shopping, and Jetkrate will manage the shipping!