Why is demand for Kiwi wellness products is on the rise?

Despite the above-average amount of vitamin C content, kiwi is healthy because of its overall nutritional profile. Often known as Actinidia chinaberry and yam fruit plant of the Actinidiaceae, the plant is native to mainland China and Taiwan, which later arrived in New Zealand, where the land is both commercial and arable. The fruit has a mild acidity; it is appropriate for eating raw or fried. In some instances, the juice is used as a meat tenderizer. These also help reduce blood pressure, the speeding up of wound healing, bowel health maintenance, and other benefits.

During the COVID-19 lockdown, many consumers have been "loading up on orange juice," believing it to be a sure-fire way to get the vitamin C hit. It is recognized as the vitamin that prevents colds and aids in wound healing, but there are other sources besides oranges. Vitamin C is a fascinating one, and kiwis are among the best sources of it. 

Increased demand has resulted in increased production

Kiwi demand is increasing among customers worldwide, fueled by consumers' growing concern for health and wellness. Kiwis are usually lower in sugar and higher in fiber than other fruits. As a result, this variety is in high demand among global consumers, especially in the United States and Europe. The wealthier segments of society in these regions can also pay extra sums to protect their health conditions. This tart fruit can benefit cardiovascular, digestive, and immune health. As a result of this fruit's increased benefits, people are eating more of it, and production is rising to keep up with demand.

Possibly Beneficial to Health

Good nutrition in kiwis and other fruits results in several health benefits. One study also suggested that New Zealand's kiwis are strong vitamin C sources, antioxidants, and fiber. It's also recognized that antioxidants such as vitamin C and choline help remove radicals from the body. A radical is a molecule located in your body that is usually unstable because of metabolism or some other reaction form. When an excessive number of free radicals accumulate, they can cause cellular damage, which causes cardiovascular disease or cancer. Oxygen and vitamins can help the body fight off free radicals.

Kiwi's Benefits

Consuming this fruit will assist you in fighting various illnesses, including cancer and cardiovascular diseases. Hence, I summon the benefits you can get from kiwis. 


Well-nourished Skin 

Having well-nourished skin is vital for collagen development in various bodily tissues, including the skin. It is essential for good health. One 2019 study found that taking collagen supplements orally helps skin remain smooth and moist while also reducing fine lines and wrinkles. It doesn't necessarily follow that taking supplements provides the same vitamin C level as eating the fruit, but eating the fruit may still benefit the skin. Kiwifruit is an excellent source of vitamin E as well. It is thought that its antioxidant properties help protect the skin from sun damage.

Cardiovascular Health and Blood Pressure Maintenance

Kiwis are high in fiber, potassium, and antioxidants, which all contribute to heart health. Potassium relaxes the blood vessels, which assists in blood pressure management; Low blood pressure patients have a lower risk of developing cardiovascular disease. Additionally, the fiber content of kiwis can support cardiovascular health. A 2017 study found that people who consume a high-fiber diet have a decreased chance of developing cardiovascular disease. They also have lower levels of low-density lipoprotein, or "negative" cholesterol.

Cancer Avoidance

Kiwis contain a variety of antioxidants that aid in the body's elimination of free radicals, contributing to cancer prevention. Additionally, research has shown that people who consume a high fiber diet, especially fiber from fruits and cereals, can reduce cancer risks. The nutrients you can obtain from eating kiwis are also beneficial to maintain an ideal weight that can promote cancer risk reduction. 


Kiwi contains a high concentration of Vitamin C, which boosts the immune system. In reality, kiwifruit contains approximately 230% of the daily recommended intake of Vitamin C. Each bite of this bold fruit includes a blast of immune-boosting nutrients.

Treatment of Asthma

Kiwis contain vitamin C and antioxidants that can aid in the treatment of asthma. Additionally, kiwi and other fresh fruits can help alleviate wheezing.


Health Risks Associated with Kiwis

Kiwis are generally healthy, but, in some cases, these are not advisable for people with specific health issues because of the fruit's nutritional content.

Kidney issues

Too much potassium can also be dangerous for people whose kidneys are not functioning correctly. Life-threatening complications may occur if the kidneys are unable to extract excess potassium from the blood.

Blood thinners

Kiwi contains a lot of vitamin K, which can interfere with the action of blood thinners. People who are at risk of cardiovascular disease use warfarin. Anyone taking these medications should consult a doctor before increasing their consumption of vitamin K-containing foods.

Allergic reactions

Kiwi can cause allergic reactions in some people. Anyone who experiences hives, a rash, or swelling after eating kiwi should see a doctor.


Our immune systems do a fantastic job of fighting off foreign cells to keep us healthy—various factors, such as age, influence how robust this defense mechanism would be. Naturally, when a global health pandemic hits, we will be more worried than usual about remaining strong and secure. People struggling to stay safe amid the Covid-19 pandemic are stockpiling vitamin C in any form they can get their hands on. Sales of oranges, kiwifruit, and vitamin C supplements have increased since the virus arrived in early March.
With the COVID-19 outbreak, it is more important than ever to find ways to strengthen our immune system as much as possible. Assembling an immune-boosting diet is one way to participate in improving your health and wellbeing actively. Nutrients are more efficiently utilized and absorbed by the body when obtained from whole foods such as fruits and vegetables rather than refined foods or supplements. Consuming a range of these foods and nutrients is more important than relying only on one or two in large amounts.